Google ads take aim at people “On the Go”
A tech giant, Google unveiled redesigned ads products aimed at catching eyes on mobile devices and enticing people with nearby offerings at just the right moments and the right place.
This changes set to take place later this year include expanding space for text ads and making headlines more prominent to the people.
Previous feedback indicates the larger ads draw more “clicks” from “on-the-go mobile consumers” by letting them know more about offerings before tapping into merchants’ websites.
Google also introduced local search ads at its free Google Maps service and at Google.com.
Ads and Commerce senior vice president Sridhar Ramaswamy said:
Tactics being tested included promoted “pins” appearing in maps to point out locations of coffee shops, gas stations, restaurants or other offerings people may want.”
We’re experimenting with a variety of ad formats on Maps that make it easier for users to find businesses as they navigate the world around them.”
The California-based Internet giant has been working to stay at the forefront of a trend of going online using smartphones or tablets, on which advertising is less lucrative than on desktop computers.
Google tactics have included weaving artificial intelligence into services to better anticipate and cater to people’s desires and understanding context of queries to catch people at ideal moments, such as when they are hungry and seeking a lunch spot.
Ramaswamy also said:
Every year, there are trillions of searches on Google and over half of those searches happen on mobile. To help marketers succeed in this mobile-first world, we have redesigned AdWords – from the ground-up.”
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