Amazon Prime Service to hit India’s floor next week
An eCommerce jumbo, Amazon is now planning to take on Flipkart First by launching Prime service in India as well.”
It may be a rumor that Amazon plans to launch its Prime service in India as well. While there is still no official announcement about a launch date, a new report states that it could be introduced as early as next week. It will celebrate its third year in India, since debuting back in June of 2013, and could launch the Prime service on the occasion.
This news comes courtesy of tech blog MakTech, which found ‘Prime’ mentioned on Amazon India website’s source code. The company is likely to launch a dedicated webpage as well with the address – amazon.in/gp/prime – which is yet to go live.
The source code also mentions a small description of the Prime service, along with a small glimpse at what will be on offer.
Introducing Amazon Prime: FREE Guaranteed Two-Day Delivery. With its Prime service , you get fast delivery on lakhs of eligible items. No minimum order size. Start your 30-day free trial.”
The only thing which not mentioned is the subscription rate. Prime has been available in the US for quite some time now, and it costs $99 (approximately Rs 5,946) per year and a discounted $39 (approximately Rs 2,342) for students.
Its Prime service is essentially the inspiration behind Flipkart’s First service, and subscribers are entitled to free two-day shipping with no minimum order size, unlimited streaming of movies and videos on its Instant Video, and a service called Kindle Owners Lending Library, wherein Kindle owners can borrow one free e-book from Amazon’s library.
In addition to free and fast deliveries, Prime subscribers in India are also likely to get access to the Amazon Instant Video service. Reports suggested that some of these content providers included Yash Raj Films, Eros International and some music labels as well which is a movie and TV show streaming service, and Amazon is believed to be in talks with various content providers in the country as well.
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