The Lion of ‘Make in India’ is on move
We know that there are many high-flying smartphone brands came into existence so popularly, but there’s a quiet, homebred competition brewing for the Apple’s, Sony’s and Samsung’s of the world in one of the fastest-growing smartphone markets globally.
There are plenty of relatively lesser known Indian handset makers — Hyve, Creo, Smartron, Ziox — have burgeoned in the last eight months, and are looking to change the way the middle-class Indian buys a mobile phone.
However, this is not the first time that Indian companies have tried to stand up against the influx of global brands. Between 2007 and 2008, Micromax, Lava, Karbonn and Intex came up as strong rivals to global biggies, including Nokia and Samsung.
Though smartphone world leader Samsung remained at the top in the country with a 22.8% market share during the April-June quarter of 2016, according to Hong Kong-based research firm Counterpoint, the next four largest phone brands were home-grown.
In the past nine years, 33 Indian mobile handset companies have come up, 22 of which makes smartphones. Almost a quarter of them have been born in the past eight months to lure consumers through new features in their handsets. That takes the number of cellphone brands in the country to 164. To know more about this click here…
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